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  • Writer's pictureDavid Cheung

Shopping in South Korea


South Korea is a shopper's paradise, with a wide range of shopping options available to suit all tastes and budgets. From trendy street markets to luxury department stores, South Korea has it all.


Here's a guide to shopping in South Korea for tourists.


Street Markets

One of the best ways to experience the local culture and shop for unique souvenirs is to visit a street market. South Korea has many street markets, each with its own distinctive character and products.


One of the most famous markets is Namdaemun Market in Seoul, which has been operating for over 600 years. Here you can find everything from traditional Korean clothing to electronic gadgets at affordable prices.


Another popular market is Gwangjang Market, also in Seoul, which is famous for its food stalls selling traditional Korean dishes like bindaetteok (mung bean pancakes) and bibimbap (mixed rice).


If you're looking for trendy fashion and accessories, head to Hongdae Free Market in the hip neighbourhood of Hongdae in Seoul. Here you can find unique handmade items and vintage clothing sold by local artists and designers.


Department Stores

South Korea is home to some of the world's largest and most luxurious department stores, offering a high-end shopping experience. In Seoul, you can visit Lotte Department Store, Shinsegae Department Store, and Hyundai Department Store, all located in the city's central districts.


These department stores offer a wide range of products, from high-end designer brands to affordable Korean labels. They also have restaurants, cafes, and entertainment facilities, making them a popular destination for both shopping and leisure.


Beauty Products

South Korea is known for its innovative and high-quality beauty products, and shopping for cosmetics and skincare is a must-do activity for many tourists. In Seoul, you can find popular Korean beauty brands like Innisfree, Etude House, and Missha, as well as international brands like Sephora and MAC.


The most famous area for beauty products is Myeong-dong, a shopping district in Seoul. Here you can find numerous beauty shops, offering a wide range of skincare, makeup, and hair care products.


Duty-Free Shopping

For international travellers, duty-free shopping is a popular option, as it allows you to purchase products tax-free. South Korea has several duty-free shops located in major cities and airports, offering a range of products like cosmetics, electronics, and luxury goods.


Some of the most popular duty-free shops in South Korea include Lotte Duty-Free, Shilla Duty-Free, and Korea Duty-Free. These shops offer special promotions and discounts, making them a popular shopping destination for tourists.


Shopping in South Korea is a diverse and exciting experience, with something to suit all tastes and budgets. Whether you're looking for traditional souvenirs or high-end fashion, South Korea has it all. So, make sure to leave plenty of room in your suitcase and enjoy the shopping scene in South Korea!

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